Jane/Finch centre — Bill it to Bezos

Every month, Amazon Prime members get $3.50 to support their favourite Twitch account. If they don’t use it, that money goes right back to Amazon (and Jeff Bezos). Luckily we found an Amazon loophole that allows people to donate that money to the Jane/Finch Centre and Bill It to Bezos.

CASE STUDY

CAMPAIGN LAUNCH VIDEO

After launching the campaign, we took to social where we — with the help of Jeff — asked other billionaires like Elon Musk, Bill Gates, to help us reach our fundraising goal of $20,000. And of course we had to ask MacKenzie Scott, Bezos’ ex wife.

Credits

Agency: Angry Butterfly / CEO: Brent Choi / CCO: Erin Kawalecki / ECD: Raul Garcia / Chief Strategy Officer: Graham Candy / Copywriter: Ian Dunlop / Art Director: Chenice Piercy / 3D Artist: Liam Murphy / Digital ACD: Amr Elkouedy / Sr Project Manager: Ana Del Monaco / Executive Producer: Hanna Bratt / Social Strategist: Fatima Zafar / Editors: Raul Garcia & Chenice Piercy / Voice Talent: Sean McBride / Audio: Pirate Toronto