Vaseline - Screen block

Blue light penetrates skin even deeper than UV rays, and no one spends more time exposed to it than gamers. To raise the awareness, and provide a sollution to protect the gamers, we partnered with Vaseline to launch a new product designed to protect them from the invisible threat.

The twist? We took an already existing outdoor skincare product and reskinned it for indoors.

Credits

Agency: Ogilvy Canada / CCO, Ogilvy Canada: Francesco Grandi / ACD Copy: Ian Dunlop / ACD Art: Jack Hwang / Art Director: Pedro Minari / Design Director, Ogilvy NY: Hernan Ibanez / CCO, Ogilvy Singapore: Nicolas Courant / Production, In-game: Umi Games / Production, 3D: Dogsled Studio / Production, editorial: Sailor Studio