Furious Fur – Wild Savings Event

To help remind consumers that when it comes to fashion, there’s more to save than money, we created The Wild Savings Event, a faux sale for a faux fur brand. We drew shoppers to the store where they discovered clever twists on familiar discount slogans, revealing that this sales event wasn’t about saving money, but rather, the millions of animals killed every year in the fur trade.

Agency: Zulu Alpha Kilo, Canada / Chief Creative Officer: Zak Mroueh/ ACD: George Ault, Jacob Gawrysiak / Writer: Ian Dunlop / Design Director: Ryan Booth / Art Director: Dilini Nirasha / Designer: Gala Tanaskovic, Zoe Kim/ Account Team: Violet Karbalaei, Rob Feightner Production House: Zulubot / Client: Samantha Madigan, Philippa Madigan