‘Twas a Christmas Food Waste Miracle
with Stephen Fry
At Christmastime in the UK, brands spend millions of pounds competing for consumers’ attention. Hellmann’s wanted to cut through the Christmas clutter and raise awareness of food waste. So we created an “Animal Crossing: New Horizons” in-game virtual food drive and used it to create a Christmas advert with ZERO filming costs. Our advert was edited using only in-game player footage. Then we recruited Animal Crossing enthusiast, Stephen Fry, to provide the narration.
Narrated by: Stephen Fry
Agency: Ogilvy Canada, Toronto / Chief Creative Officer: Brian Murray / Associate Creative Director: Tom Bellamy / Writer: Ian Dunlop / Art Director: Clayton Whelan / Island Designer: Kim Sison / Chief Strategy Officer: Tom Kenny / Sr Strategist: Tanvi Swar / Producer: Janey Rowe/ Editor: Thais Maranho/ Account Director: Beth Blatch / Account Executive: Kemal Sehoglu & Kyron Sobers / Account Coordinator: Rebecca Tummers / Ogilvy UK Worldwide MD: Stephane Orhan / Influence Account Manager: James Baldwin / Influence Executive: Samuel Baker / Client: Unilever / VP Marketing Christina Bauer-Plank / Foods Marketing Director: Gina Kiroff / Sr Brand Manager: Kristen Denega / Brand Manager: Amanda Gandolpho / Channel and Customer Brand Manager: Ben Graham