Cadbury Caramilk — UNGOOGLEABLE

For years, people have wanted to know how Caramilk gets the soft-flowing caramel inside the Caramilk bar. We needed to find a way to keep the Caramilk Secret a secret now that the answer to any question is just a few clicks away.

Agency: Ogilvy Canada, Toronto / Chief Creative Officer: Brian Murray / Copywriters: Danielle DiTomaso & Ian Dunlop / Art Director: Chenice Piercy/ Chief Strategy Officer: Tom Kenny /Strategist: Amy Smith / Executive Group Head: Jo Palmiero/ Account Director: Karishma Goomer/ Account Executives: Kyron Sobers & Brittany Durdin/ Agency Producer: Eric Thompson/Project Manager: Michele Rodrigues/ Web Developer: Roman Zelvenschi